Define the decision
Start with an actual choice: which offer to explain, which customer to address or which part of a proposed product needs testing. Keep the material being examined fixed so different reactions refer to the same version.
Gather evidence about the situation
Collect source material relevant to the buyer and the decision. Reviews, existing offers and documented customer language can inform the research. Their origin and limits need to remain visible during analysis.
A source about one market or type of customer may be a poor basis for another.
Examine synthetic reactions
Persona panels explore how different described customers might interpret the offer. These responses are generated by models. They can suggest questions and possible objections, but cannot establish how real customers behave.
Agreement across generated personas also needs scrutiny. It may reflect shared model behavior or the information supplied in the prompt.
Challenge the findings
A separate review looks for conclusions the material does not justify. It checks whether the panel repeated a claim it had already been shown, whether a source supports the interpretation, and whether another explanation changes the decision.
A finding may be rejected or narrowed.
Choose the next real-world check
The output is a set of questions and possible tests, with the evidence and limits attached. A pricing contradiction can be checked against the offer itself. Willingness to pay requires evidence from actual potential customers.
The method does not produce a reliable percentage chance that a business will succeed. It is intended to help decide what to investigate before investing further.
Example of a finding
In an internal study of a towing website, a pricing footnote weakened the certainty of the headline's price promise. The recommendation was to resolve the contradiction in the offer. That finding concerned the published wording; it did not measure customer demand or increased bookings.
Research status
The method has been used in internal studies and remains in development. The software platform is not publicly available. You can join the waitlist for launch news.