INSIGHTS
RESEARCH & METHODOLOGY.
The science behind synthetic population simulation. Generative agents, cognitive biases, network dynamics, and why traditional market research fails.
researchai-agentsstanford
What Stanford's Generative Agents Mean for Market Research
The 2023 Stanford paper proved AI agents can exhibit emergent social behavior. Here's why that changes everything for validating business ideas.
Dec 20252 min read
psychologybiasesfounders
5 Cognitive Biases That Kill Products
Every founder thinks they're rational. Every founder is wrong. Here are the biases our simulations are designed to expose.
Dec 20253 min read
Topics We Cover
Generative Agents
Cognitive Biases
Network Dynamics
Methodology
Stanford Research
Founder Psychology
Simulation Design
Case Analysis